TARGET:
- Market research
- Create a brand identity
- Create advertissement media and strategies
SOLUTIONS:
- A market niche has been highlighted, targeting small to medium sized business. There was an additional market research to promote the newly patented machine as this was aimed at a wider market.
- A logo has been created and applied to ensure consistency in all corporate identity (Business cards, letter heads, shields for machines, email footer, website, favcom, brochures).
- A creative and functional website has been built to ensure visibility, provide information and offer services/products.
- A landing page for the newly patented machine has been created and developed.
- Pay-per-click advertisement, brochures and video materials both on DVD or uploaded on website, has been set. The website has been optimised and analytics used to have feedback. Free interviews for the company to be published on specialised magazines have been organised.
RESULTS:
A strong brand identity has ensured visibility in the right market niche, especially when promoting the newly patented machine. Visits to the website have dramatically improved and the customer base has greatly expanded in the right direction.