TARGET:
To promote the shortfilm by presenting it in a professional and consistent manner.
SOLUTIONS:
The main concept of the shortfilm highlighted hidden intentions (Quintas Intençoes) that may underlie in conversation. This same concept had to be applied visually. It was agreed with the director to use an image with both actors, taken from a shortfilm's scene. Furthermore, the image showed a rip in the middle where the title of the shortfilm appeared. The solution was to visually represent the concept of hidden intentions by showing a hidden message (title of the shortfilm) behind the image.
This solution has been used throughout all promotional material, including a DVD cover, flyers, invitations and banner.
RESULTS:
The public and other directors appraised the promotional material.
AWARDS:
- Teresina Festival 2007 - Second place in the Fiction category
- Gramado Cine Vídeo 2008, Rio Grande do Sul - Mention of Honour
- Shortfilm festival Santos 2008 - Best Actor
- III Mostra Curta Audiovisual Shortfilm Showcase 2008 – Selected, Popular Jury (10 most voted)
- Cine PE - Recife film festival - Best Script
- 3ª edition da Mostra Curtas Cariri Shortfilm showcase - Selected, Popular Jury - Best film in the category Brazilian Shortfilm