TARGET:
To attract the public to this event by conveying the atmosphere of a Caribbean carnival.
SOLUTIONS:
- An A5 flyer has been designed to promote the event. An image of a typical female carnival dancer has been placed and uplifting colours have been used to transmit the vibrant atmosphere of the event. A map has been placed on the back to help people participating to the parade.
- An A3 poster has been created with the same style as the flyer, but with less information so to draw immediate attention without being tiring.